So far, only about 200 developers have participated in the money swap, and most of the top devs come from the high end or older of Roblox’s 8-to-18-year-old target demographic. “If you contribute a popular title to our thriving ecosystem of games, you deserve to be rewarded for your work.” “The idea behind DevEx is simple,” a company rep wrote in a recent blog post. Now the company is trying to pitch its DevEx to a broader audience. The game’s creator, Roblox Corporation, experimented last year with a developer exchange - letting the minority of game players who sell mini-games to be played within Roblox cash out their virtual profits for real money. Let them make money from their creations. It’s often overshadowed by that other build-anything game kids dig, Minecraft, but nine years after launch, Roblox still has more than 10 million players a month - and an idea for how to keep those players engaged.
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